33-year-old Binit Shah joins the company with over seven years’ experience in the CCTV sector, having previously worked with Ganz manufacturer CBC.
In this new role, Shah will be hoping to increase market awareness of the company’s products and the strength of the Genie brand.
Steve Baker, the company’s Managing Director said: “Binit is a key appointment with a great track record and I am very confident he will be very successful in his new role.”
The company is currently extending its range of CCTV equipment, putting an emphasis on keeping up with technological advances.
An official partner of global manufacturer “LG”, Genie says all of its equipment is supplied to the UK market through a chain of established and approved distributors.