Axis Communications, a global market leader in network video, on Friday unveiled its new product line of the world’s smallest, ceiling mount pan/tilt/zoom dome cameras. The company introduced the Axis M50 PTZ Dome Network Camera series, which offers business managers a highly discreet and affordable solution for remotely monitoring indoor areas such as stores, banks, hotels, office lobbies, restaurants and warehouses, to more effectively manage one or more locations and improve security.
Axis M50 cameras have a sleek and compact design thus enabling discreet, high-quality 360 degree surveillance in HDTV. A built-in microphone also allows monitoring for unusual noises during off-hours to trigger a security alarm. The cameras also enable users to monitor a site seamlessly from a remote location by allowing them to pan, tilt and zoom the camera to gain a 360 degree view. It’s perfect for getting an overview of a store, for checking if shelves are stocked and items are properly promoted, and for getting customer behavior information needed to increase sales, improve service and retain shoppers.
Since setting up a direct presence in India in 2007, Axis products and solutions have been deployed by customers across various verticals such as hospitality (Hotel ITC-Welcomgroup), airports (Delhi, Chennai, Mumbai and Hyderabad), seaports (Vizag seaport), industrial (BPCL – Bharat Petroleum Corporation Limited, Reliance Oil & Gas and NTPC – National Thermal Power Corporation), city surveillance (city surveillance project in Kolkata and Junagadh, Shivajinagar Bus Terminus in Bangalore and D.Y. Patil Stadium in Mumbai), education (The Indian Public School, Coimbatore), defence (Indian Navy) as well as The Serum Institute of India, Pune, Nokia, Yahoo, Target, Wipro Technologies, Shell India and Reliance Internet data centres across Mumbai, Chennai and Bangalore.
According to Oh Tee Lee, regional director, South Asia Pacific region, Axis Communications, “Over the last few years, we have achieved considerable momentum in driving the shift to network video surveillance adoption in India. India is now a major contributor of Axis’ Asia market revenue and a rapid growth market for us. With our latest range of products, we will continue to focus on building ‘intelligence on the edge’ in all our solutions. Our growth plan also includes a stronger foray into the tier 2 and tier 3 cities, by further expanding our partner networks from the currently existing 850 channel partners in India.”
According to the 2010 edition of the annual IMS research report, the video surveillance equipment in India is currently valued at $204.2 million in 2011. Also, the network video equipment market in India is currently valued at $38.1 million & is poised to grow to $127.7 by 2014. According to the report, the network video equipment market in India in 2011 is expected to grow by 54.3%, when compared to 2010. According to the IMS 2010 Asia report, India has the second highest forecasted growth in Asia in the network surveillance market with a CAGR of 22.1%.
Some products recently introduced by Axis in India include:
- Axis P5544 PTZ Dome Network Camera, with one-click, 360 degrees panoramic view, is ideal for applications that require wide overview surveillance and sharp, zoomed-in views for identification purposes, such as airports, train stations, logistics centers and shopping malls.
- Axis P33 series ( the indoor AXIS P3367-V Network Camera and the outdoor-ready Axis P3367-VE model), are both vandal-resistant and are suitable for any application that requires video surveillance coverage of a large area or extremely high image detail in a limited area such as airport halls, train stations, parking lots, city surveillance, school halls and campuses.
- Axis P13 series (indoor AXIS P1347 Network Camera and the outdoor-ready AXIS P1347-E model are its top-of-the-line, 5-megapixel fixed network cameras with HDTV 1080p performance, precise iris control for optimal image clarity and H.264 compression) comprises of indoor and outdoor-ready fixed cameras that deliver superb image quality with H.264 compression. The cameras are suitable for a wide range of video surveillance applications, including government and industrial buildings, retail environments, airports, railway stations and schools.
- Axis Q1921 and AXIS Q1921-E Thermal Network Cameras are ideal for cost efficient 24/7 area or perimeter surveillance of all security applications such as roads, tunnels and airports.
Axis Communications launched the first ever network based camera in 1996, making the year 2011, the 15th anniversary of the launch of IP-based surveillance cameras.
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