Alongside a new logo and strapline: ‘Putting security at the top of the corporate agenda’, the association has also introduced the following vision and mission statements:
Vision: To be acknowledged as the primary representative and support body for the British private security industry both in the UK and internationally, disseminating best practice and providing authoritative opinion; thus creating a business climate in which members can flourish.
Mission: To create a business climate in which the skills and expertise of our members are acknowledged, their legitimate objectives are supported, excellence is encouraged and the valuable contribution they make to commerce, industry and communities is recognised.
The new corporate identity features an updated orange logo, which includes a human eye, as well as a camera lens or torch, representing a range of industry sectors.
“The BSIA is approaching its 40th birthday next year and we believe this is the right time to review our achievements to date and to look to the future,” explained BSIA chief executive David Dickinson. “Part of looking to the future is portraying a modern image which incorporates the association’s key values, and we believe that our new corporate identity enables us to do just that.”