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Chubb has achieved the highest ranking among fire and security businesses on the 2008 Buisness Superbrand list. Brands are ranked through a selection process that includes researching the opinions of more than 1,500 business professionals,
as well as a panel of marketing professional who make up the Business Superbrands council. To gain a ranking, a brand must demonstrate that it:
– represents quality products and services
– can be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points
– is it well known in its sector and suitably differentiated from its competitors.
Chubb achieved 57th place in the ranking. Other business in the top 150 brands with a significant presence in the fire safety market are Dupont (60), 3M (81) Pilkington (83) and G4S (128). The top two rankings overall went to Google and Microsoft respectively.
“Achieving Superbrand status means that a company has a powerful, well respected and widely recognised brand,” said Stephen Cheliotis, chairman of the Business Superbrands council for 2008. “The essential components that define a Business Superbrand – quality, reliability and distinction – are all widely evident at Chubb.”
A Business Superbrands 2008 supplement will be published with The Sunday Telegraph on 9 March 2008.