The analysis software from Vista allows users to identify the flow of people around a store and track the trends over specified periods.
It obtains both ‘in’ and ‘out’ counts for two cameras, each covering up to two ‘lanes’, such as doors.
Vista says accuracy is “extremely high – up to 95 per cent”, and consistent and reliable trend analysis is produced.
Multiple units can be networked and integrated to cover larger facilities such as shopping centres and exhibition centres.
Analysis software also helps users determine, for example, how many staff are needed to be employed during different times of the day to cope with demand, how effective a promotional activity has been and how many people have entered a building.
Says Andrew Pigram, Vista brand director: “Users can very quickly and simply get the system to produce patterns, without having to sift through pages of data”.