Nadeen Tisi, who previously worked in business development roles for GE Security and Bosch Security, will now be responsible for ensuring customer awareness of the company’s product portfolio.
Fibre Optech’s Director Andrew Percival said that Tisi will also help the company to focus on expanding further.
“I have every confidence that she will make a positive impact on both the sales team at Fibre Optech and the supplier and customer base,” he said.
Fibre Optech’s recent recruitment drive has also seen the expansion of the internal sales team. Heidi Holyoake rejoins the company following a year-long break and will now work alongside the existing members of the sales team whose role it is to develop business within the fibre optic marketplace.
Sandeep Sarpal has taken on a role in the reactive sales team and will be offering additional technical support on core security product sets, fibre transmission, twisted pair transmission, cameras and DVRs.
Percival said: “The recruitment of more internal sales personnel is further recognition that our business is growing at a rapid pace. The newly appointed team members will allow Fibre Optech to continue to support our customer’s needs and product requirements”.