The Swiss-based company, which is a major signalling provider in countries such as Switzerland, Austria, Turkey and Israel, says it regards the UK as its most important target.
It has linked up with the NSI and SSAIB to provide training at regional workshops for installers and has introduced its “black box” to six of the major UK alarm receiving centres.
Its general manager for the security solutions division, Dr Fritz Gantert, visiting the exhibition in Birmingham, said “Our solution is plug and play not plug and pray”.
He said the fact that Ascom was a major provider of communications solutions in other areas meant that major end users and security managers could be sure of high quality and fast support from a long established company.
The Ascom IP-based solution was cost effective and its campaign to win UK market share would be aimed at all types of installers and applications, from the large enterprise players to the smaller companies.
Said James Winter, sales and marketing, Ascom Security Communications UK: “Ascom is one of the world’s leading names in mission critical communication systems”.
The company offered “cost effective solutions” that meet UK requirements with single or dual path signalling – “quality alarm signalling from Switzerland – at UK prices”.