Supplied by Y3K, UK distributors for the Xvision range, the monitors are part of the Cubic Futurism theme being shown in Sefridges’ window displays and instore. The monitors are the 14 and 21 inch XCM14/21 models. They are being used to promote some of the world’s best-known fashion brands including Dolce and Gabbana, Fendi, and Adidas.
The Oxford Street storess shop windows are perceived to be one of its chief assets in selling itself and have seen some memorable and innovative displays. Passed by thousands of people on foot, hundreds of taxis and a continuous procession of buses every day, they have the potential to create a huge impact.
Retro cubic futurism
It was imperative for Selfridges to find monitors that would sit well with their theme of retro cubic futurism, Y3K said.
“Our production team spent a great deal of time researching monitors and worked hard to find a style that would fit the original design brief,” said Sarah McCullough, styling manager at Selfridges of London. “It was important to us to find a monitor which had a fairly cubic form and would have looked at home in a modern gallery space or a futuristic film.”
Further inside the store the futuristic theme is carried forward up through the atrium where Xvision monitors are used again, this time bringing attention on to Ashish and the designer label’s latest collection.
Imaginative and bold
“Seeing the Xvision brand in the windows of the one of London’s most famous department stores is indeed an accolade,” said Mike Norcross, marketing manager at Xvision. “To have our products used in such an imaginative and bold way is something we at Xvision are very excited about.
“The installation of our monitors inside the Selfridges store highlights Xvision’s growing brand presence in the UK. We are delighted our products have been selected alongside some of the world’s leading designer names inside London’s ultimate shopping destination and used for a purpose other than security!”