Maybe it’s because I still look at the money my clients spend as if it were my own. Or maybe I’m just cheap. Regardless, I have trouble getting past the bang-for-the-buck analysis when looking at the requirements of a particular project, and I’m not sure that’s such a bad thing.
Modern electronic security systems come with a lot of features that have uses beyond the intended security application. In this age of constricted budgets, the more uses that you can come up with for a system, the more likely you are to get funding to acquire, improve, or expand that system.
Environmental conditions
Many properties have environmental conditions that are a concern. From snow removal to earthquake damage, being able to view cameras remotely to get a quick eyes-on assessment of the situation can be invaluable. With the proper configuration and security protocols, access can be granted to nonsecurity personnel, allowing others to monitor the status and react to changes.
Virtual walkthrough
A number of our clients use the system to perform periodic virtual walkthroughs of their properties throughout the day. From looking at trash accumulation in back of hallways to monitoring parking abuses, such monitoring increases the effectiveness of a manager. This is no substitute for the real thing, since the feature isn’t interactive. However, increased visibility to problems can help you be proactive instead of reactive.
Limited public access
Several of our retail mall clients have opened a fixed security camera to public access over the Internet for special occasions. Checking out the line to talk to Santa Claus or the Easter Bunny in advance can be attractive to a frazzled parent, and the camera is there anyway.
Marketing
CCTV cameras can help with a number of marketing functions. We have a client that is using a low frame capture on a few strategically located cameras to generate time-lapse footage of the progress during a renovation project.
Insurance
Many systems are funded at least partially by the loss prevention department, but this important area still warrants mentioning. A system can often pay for itself in the reduction of frivolous lawsuits. In cases where guilt can be shown, many clients prefer to settle a case rather than endure protracted litigation. Cameras on high-liability areas — elevators, escalators, and entrances — are standard in our designs, and their value is rarely (if ever) questioned.
I’m just scratching the surface here, and I am sure that careful consideration will add a number of items to the plus column when looking at the advantages of a video system.
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