The Dubai office will be headed by one of Norbain’s Middle East specialists, Richard Pires, who has eight years’ experience selling security solutions and equipment in the region.
The office will support Norbain customers throughout the Gulf Cooperation Council which includes Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (UAE).
Paul Ramsay, Norbain’s Divisional Director for Export, said:
“The Middle East is a key export market for Norbain … we have acquired extensive commercial experience in the region …”
The opening of the Dubai office reflects the growing opportunity presented by growth in tourism, and, the growing security issues throughout the territories, said Ramsay.
Norbain is the first UK distributor to announce plans to establish an office in the region.
With staff already in their posts locally in Dubai, development plans for the new office are well advanced with an opening scheduled for the last quarter of this year.
