AVG Technologies, well known for their anti virus products and Internet security software provider, has entered India through a tie-up with Milestone Interactive Group, a leading distributor of interactive software for over a decade.
AVG, with over 80 million users in 167 countries and has nearly two decades of experience in combating cyber crime, has one of the most advanced laboratories for detecting, pre-empting and combating web-borne threats from around the world.
With its vast knowledge of the Indian software market, extensive channel spread and pan-India presence, Milestone Interactive Group will propel AVG in their quest to reach out to a rapidly growing consumer base for anti-virus products in India.
Milestone Interactive Group will initially bring a select range of AVG products to India targeted towards personal computer users. The offerings includes products like the basic AVG Anti-Virus package priced at Rs 999, the AVG Internet Security Solution for 1-3 users at Rs 1999 and Rs 2499, respectively.
Eyeing India’s lucrative market
Peter Baxter, vice president – business development, AVG Technologies, said, “With Indian internet usage continuing to grow at a phenomenal rate, hitting 50 million users in 2009, its inevitable the cyber criminals will, if not already, start to pay particular attention to Indian consumers. AVG’s products will allow consumers and all types of users the confidence to surf and work online with the knowledge they are protected by AVG.”
“I am delighted to announce the partnership with Milestone. With their outstanding pedigree in the consumer software space and rapidly growing reseller programme we see them as an integral part of our growth in India,” Baxter added.
Jayant Sharma, chairman and CEO, Milestone Interactive Group, said, “We have been in the interactive software business for over a decade and are market leaders in this field. Given the rapidly growing installed base of computers and Internet users in India, the time seemed just right for us to expand into the ICT security space. The fact that AVG has put their faith in us even as we step into this business speaks volumes of our market credibility.”
Milestone Interactive Group products are currently present in more than 1200 retail stores across the country, ranging from large format retail stores, hypermarkets and consumer audio video stores, IT and computer stores to traditional single door retail stores.
Comprehensive security solutions
AVG Technologies provides a comprehensive range of security solutions, from standalone anti-virus and anti-spyware software, to all-in-one internet security suites and network solutions for the Windows platform. The company holds Microsoft Gold Partner certification and regularly achieves 100 per cent certification in tests undertaken by Virus Bulletin.
All AVG products incorporate the cutting-edge protection against drive-by downloads and other sophisticated cyber attacks provided by the LinkScanner technology, acquired in 2007 through Exploit Prevention Labs.
AVG also offers a unique proposition in Identity Protection – where one can surf, search, bank, pay bills, shop, work, and play online with confidence, knowing that personal information is safe from cyber-thieves at a price of Rs 499.
