The upcoming international event, IFSEC India 2009, received an unprecedented support with the U.S. Department of Commerce granting Trade Fair Certification to UBM India Pvt Ltd to organize the official U.S. Pavilion at IFSEC India 2009, Firex India 2009 & Internal Security India 2009. The event, which has been certified under the U.S. DOC Trade Fair Certification Program, will be held during October 29-31, 2009 at Pragati Maidan, New Delhi, India..
Michael Thompson, director, Trade Fair Certification Program, in a statement issued to potential US exhibitors, said, “Exhibiting at a leading safety and security equipment show abroad can result in tremendous export opportunities for U.S. companies. The U.S. Department of Commerce encourages you to exhibit at IFSEC India 2009, Firex India 2009 & Internal Security India 2009, which has been certified under the U.S. DOC Trade Fair Certification Program.”
Thompson further added that in certifying IFSEC India, the Commerce Department recognizes the capability and exhibition experience of the recruiter of U.S. companies, UBM India Pvt Ltd. The department also recognizes the potential of this show and market for U.S. industry exports. IFSEC India 2009 has the support of the Department of Commerce staff in both the United States and India.
IFSEC, the world’s leading global security event, was launched successfully in India in 2007. The 2008 edition attracted over 9,000 visitors, a 15 per cent increase compared to 2007, and featured more than 200 exhibitors from 20 countries.
The 2008 show was supported by the leading industry associations of India, the Asian Professional Security Association (APSA) and the Fire and Safety Association of India (FSAI), and also endorsed by the Council of Architecture. IFSEC’s 2008 Foundation partners comprised G4S, Alba Urmet, HID, Honeywell, Intelligent Traffic Solutions, Nitin, Siemens, Tyco and Zicom.
Immense business potential
According to a report commissioned by the British Security Industry Association, with the Indian economy is booming, the security and fire market which was estimated to be worth in excess of $530 million in 2007 is growing at a rate of around 25 per cent annually. The key product areas in the Indian market are CCTV (which represents about half of all expenditures), Access Control and Intruder Alarms.
The recent terror attacks in Mumbai have turned the spotlight on this sector with users looking to procure hi-tech surveillance, detection, access control, perimeter security, fire fighting and specialized security equipment and services for rail, air, urban infrastructure, industry, schools, malls, hotels, and other strategic establishments to counter terrorism and other security threats.
According to industry experts, the security industry is estimated to grow from the current $2 billion to over $5 billion in the next 5 years. The electronic security systems market is the largest sub-sector which provides the maximum scope for imports.
The Indian security market potential is enhanced by the lack of old legacy security systems in operation. Therefore, it is at the forefront of technological advances and the market is eager to embrace the latest security, fire and building management systems and solutions available.
In addition, very few security products are currently manufactured in India, with imports representing the bulk of security product sales, making this a particularly attractive market to international exhibitors.
Furthermore, around 70 per cent of security installers in India also install fire protection equipment, making this market of particularly interest to companies providing integrated solutions.
The DOC’s Trade Fair Certification (TFC) Program is a cooperative arrangement between private sector show organizers and the U.S. Government. The TFC Program seeks to broaden the base of U.S. exporters, particularly new-to-export and new-to-market companies, by introducing them to key trade fairs where they can meet their export objectives.
For additional information about attending or exhibiting at IFSEC India 2009, contact Nigel Luke Brown of UBM India Pvt Ltd at [email protected]. For more information about the Trade Fair Certification Program, contact Ed Kimmel of the Commerce Department in Washington at 202-482-3640 or [email protected].
