NSI reveals the wisdom of its new branding

The new brand will help NSI achieve universal quality mark recognition across a diverse range of security and fire services and will help to raise public awareness of quality within the security and fire industry.
While retaining the familiar owl as its central feature, NSI’s new brand has been designed to distinguish different levels of achievement for suppliers. Quality Assured companies will be awarded NSI’s highest gold medal approval, while companies in the earlier stages of achievement will receive silver and bronze medals.
During its evolution as a security inspectorate, the NSI has projected six different brands into the marketplace, including its most recognisable brand for the electronic systems sector, NACOSS.
However this strategy has diluted the strength of a single message, requiring a single brand that would universally identify quality in the security and fire sectors and raise public awareness.
Tom Mullarkey, chief executive of the NSI, said the new branding was not superficial because the NSI is changing as an organisation. As the leading inspectorate, it has championed high standards in the security and fire industries over 30 years.
He said: “From now on customers will need look no further than NSI as a measure of confidence in Britain’s best security and fire companies. Only those which are good enough deserve a medal.’Cowboys’ will no longer have a place.”

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