Advanced Electronics has expanded its presence in the Middle East with the opening of a regional office and the appointment of a general manager to head up the new operation.
Raed Abughazaleh will be responsible for sales and customer service for the Middle East and Africa, operating from the new office in the Dubai Airport Free Zone Authority (DAFZA) business district. The office will provide both sales and technical support for the company’s existing customer network throughout the region.
The expansion of Advanced’s Middle East operation coincides with the recent launch of a new range of fire detection products for UL markets. The Ax-Series consists of UL 864 approved high-end control panels and a range of fire detectors and field devices. This new range complements the established EN 54 approved Mx-4000 series of intelligent fire panels.
“This is an exciting time to be joining Advanced Electronics,” said Raed. “With the new base in Dubai and a significant new product range, I am confident that Advanced will become a major player in the region, delivering high-quality product backed up by first-class technical support.”
Advanced Electronics manufactures a range of control and indicating panels, software and peripherals for fire detection, smoke control and the emergency lighting market. The company also manufactures the LifeLine family of DDA-compliant fire safety products for the deaf and hearing impaired. E-mail: [email protected] or visit www.advel.co.uk
