Sales of analogue CCTV equipment in Brazil accounted for nearly 60% of total video surveillance equipment revenues in 2011 driven by numerous local manufacturers of analogue equipment.
This is despite the relatively higher price of IP CCTV products, indicating that the overall volume of analogue sales is still far exceeding that of IP.
These figures come from the latest edition of the IMS Research report on the Latin American video surveillance market with IMS indicating that high sales of analogue equipment in Brazil is due to the country being ‘slightly behind the curve in the transition from analogue to network video surveillance.’
Analogue represents a larger proportion of the market in Brazil than in any other country in the Latin American region.
Mexico conversely is seen as ‘slightly ahead of the curve’ with the highest proportion of network video surveillance revenues in the region. Network video growth is predicted to be low in Mexico therefore, but there are still growth opportunities for the countries small analogue market.
Olympics and World Cup to fuel growth
IMS Research market analyst, Oliver Philippou, said: “A key element of the market in Brazil is the numerous local manufacturers that primarily supply analogue cameras, and service the replacement market for the country’s large analogue installed base. Furthermore, a forecast decline in analogue video surveillance equipment revenues means the Brazilian market is not predicted to grow as quickly as some of the other regions in Latin America over the next five years.”
Philippou continues, “However, network video surveillance equipment is set to be used for the majority of the world’s two largest sporting events; the 2014 football World Cup, and the 2016 Olympic Games; a large number of major infrastructure projects within Brazil; and several extensive city surveillance projects. Consequently, Brazil’s network video surveillance market is forecast to see strong growth compared to other countries in Latin America.”
Chile and Columbia are forecast to reach the point of network surveillance equipment outnumbering analogue – commonly referred to as the tipping point – sometime in 2012 thanks in part to a number of large infrastructure projects.
