Representing all AD Group brands and capabilities, AD Network Video is being positioned as the central point of contact for consultants, installers and end users involved in large scale, enterprise level, projects.
Lefford will head up the new service, with his focus primarily on the EMEA region.
Mike Newton AD Group’s CEO, said: “Given his wealth of experience, Alan is an invaluable addition to the AD Group team. Moving forward, in his AD Network Video role, he will work ever more closely with individual Group companies to project manage large scale Group-wide contracts.
“The ultimate goal of this move is to ensure that a seamless experience is delivered for customers working with AD so they are able to realise the real return on investment and benefits of our solutions.”
Lefford is currently vice-chairman of the CCTV Section of the BSIA.
He started his career with an apprenticeship in telecommunications, before moving into the security and fire industry through servicing and commissioning intruder and fire detection systems. He then progressed to hold sales manager positions in both the fire and security sector and was responsible for spearheading the development of an International System Group.
Lefford then joined Philips and progressed from product management to UK sales director for Bosch Security Systems. He was then given the opportunity to become Adpro business development director for EMEA and more recently was responsible for expanding the Middle East fire and security market for Xtralis.
Lefford said: “I am delighted to be joining AD Group at such a pivotal moment for the business, in particular to drive forward Group-wide NetVu Connected solutions for large scale projects and International companies, with the official launch of AD Network Video at IFSEC 2009.”
