Finding a life partner in India just got safer thanks to a secure online matchmaking process. VeriSign, Inc., a provider of Internet infrastructure services for the networked world, today announced that Shaadi.com, the world’s largest matrimonial service has deployed VeriSign extended validation (EV) secure sockets layer (SSL) certificates to build trust and confidence with customers.
Facilitated by VeriSign’s platinum partner reseller, Adweb Technologies, Shaadi.com has joined the growing worldwide community of sites using VeriSign EV SSL certificates to assure their customers of a safer online experience.
Over the last decade, online matrimony has gained widespread popularity and acceptance amongst audiences across the globe, with an estimated 30 million individuals logging on to the Internet to find their mate, across the globe. Over 14 million eligible men and women, as well their parents are logged on to Shaadi.com in their quest to find the perfect match, whose backgrounds are available at the click of a button. Over the last decade, Shaadi.com has helped more than eight million people successfully find matches for themselves using its trusted services.
Feeling secure and protected
“Shaadi.com has always been a trusted website amongst Indians across the world; millions have matched successfully on the site. However, we believe in constantly evolving and want to provide our customers with the best user experience in an environment in which they feel secure and protected. There is critical information that people put up on a site like ours, and they should be able to do this without the fear of their personal information falling into wrong hands”, said Gourav Rakshit, business head, Shaadi.com.
“We are constantly working towards making our customers feel more secure and improve their engagement with the site for our customers, and the deployment of VeriSign EV SSL certificates is an example of our commitment toward our users.”
An EV SSL certificate displays easily understood visual cues in EV-enabled high-security browsers to provide tangible assurances of a web site’s authenticity. The browser address bar turns green and a new field appears to the right of the URL. This field contains the name of the organization that owns the site as well as the security provider that issued the certificate, such as VeriSign.
“Just as marriages are built on trust, so are everyday business transactions,” said Shekhar Kirani, vice president, VeriSign India. “When organizations shows the green address bar, their end-users know they are on the site they intended to be on. And when it comes to online transactions, trust is everything, and the adoption of VeriSign EV SSL helps to preserve that trust.”
“By arming themselves with VeriSign EV SSL certificates, web sites like Shaadi.com make it more difficult for e-criminals to confuse unsuspecting users with fraudulent look-alike pages,” said Apurva Mody, CEO, Adweb Technologies, VeriSign’s platinum partner reseller. “We are confident that VeriSign’s EV certificates will result in higher registration rates thanks to their promise of a safer online experience.”
