The five-week drive tells Londoners they could help disrupt terrorist activities and save lives, simply by trusting their instincts.
“Terrorists will not succeed if suspicious activity is reported to the police,” said specialist operations assistant commissioner Peter Clarke.
“As people go about their normal day-to-day lives they may spot something which strikes them as suspicious. We’re asking all members of the public – people who live in London, as well as those who work in and visit the city – to trust their instincts and contact the Anti-Terrorist Hotline with any information they have. No piece of information is considered too small.”
The campaign, which will run across London newspapers and on the Capital’s radio stations from today, was also active in March last year. New adverts will feature the same headline (“If you suspect it, report it”) and will again remind people of some of the things terrorists need to plan attacks.
“They have a lot of work to do before they attack,” said Clarke.
“They need money and may commit cheque, credit card and identity fraud to finance their activities.”
Clarke said that although the threat of attack remained real, the latest campaign had not been launched in response to any specific threat.
The campaign will also run in Greater Manchester, West Yorkshire and the West Midlands, and additional adverts will be posted online.
To report suspicious behaviour to the police, call the Anti-Terrorist Hotline on 0800 789 321.
